Made in Italy: Heritage, Creativity, Sustainability

This class will provide students with knowledge on the complex and evolving nature of sustainability as implemented in two industries: fashion and tourism. In both industries the last decade has witnessed a growing awareness of the need for business models and approaches to production and consumption that are ethically, economically, socially, and environmentally sustainable. Their motivation to "go green" stems from ethical, social, and legal questions and also represents an opportunity to increase competitiveness and profitability. The course will discuss contemporary perspectives on sustainability with a specific (but not exclusive) focus on Italian cases.